Semantics refers to how designexplains what a product is along with symbolic associations
Semantics is the study of meaning or reference. The term refers to subfields of several distinct disciplines, including philosophy, linguistics and computer science.
Semiotics is the study of signs, and semantics is the study of their meaning. In product semantics, these linguistic concepts are used to describe design. Applied to design, the product is the sign, and it concerns how designers encode meaning into their products, and how they communicate with the user.
Kelman Joyce ••• Park and Fellow ••• Doris Van Hillow