Semantics refers to how design explains what a product is along with symbolic associations
SEMANTIC DESIGN
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Semantic Design
σημαντικός sɛː.man.ti.kós

Semantics is the study of meaning or reference. The term refers to subfields of several distinct disciplines, including philosophy, linguistics and computer science.
Words matter
Semiotics
semiotics sɛː.mio.ti.ks

Semiotics is the study of signs, and semantics is the study of their meaning. In product semantics, these linguistic concepts are used to describe design. Applied to design, the product is the sign, and it concerns how designers encode meaning into their products, and how they communicate with the user.
NIDERMAYER
Kelman Joyce •••
Park and Fellow •••
Doris Van Hillow
Sherpa Industries
Wunterheim,
Vilsmann and Stolz •••
Moritz & Swinks
Magnus Construction Group Madrid
Human Hunt
Dark Cuisine
Mandragora Inc.
Industrial Teleportation
Gasse & Kumash*
Plengendaum
Financial Advisor
Disco & Debauchery
Futurenomica
Inkendrut Massive
Arconum
Secret Society
Mindpills*
SWISS
BANK
Profority +
Semantic Design
Semiotics & Narrative
Context Control
Supreme
Schemes Inc.
364 Design Aesthetic Studio
364 Design Aesthetic Studio
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